The 16-year-old became the youngest-ever goalscorer for Palmeiras in October, netting his first professional goals in the Brazilian Serie A.
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Endrick had already gone viral this year when his goals at the age of 15 were spread around the internet and now after breaking a 106-year-long record in Brazil, he is seen as one of the hottest prospects in football.
With reports claiming Real Madrid are set to beat Manchester United, Arsenal and Chelsea to his signing, talkSPORT.com takes a deeper look into the latest upcoming superstar…
Who is Endrick Felipe?
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Endrick Felipe Moreira de Sousa, who goes by the name Endrick, was born in July 2006.
The Brazilian is a left-footed forward who can play anywhere along the front line and signed his first professional contract earlier this year.
He joined Palmeiras at the age of 11 and has played for them since, progressing through the youth squads to make his first team debut this season.
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Not only has he impressed domestically but he has also shone on the international stage, playing for Brazil's under-16s and recently scoring against England.
Despite standing at just 5ft 8in, Endrick is not lightweight and can compete with defenders.
He has the attributes of a complete striker and his style has drawn comparisons to the Brazilian legend Ronaldo.
Although it's the other Ronaldo that he idolises.
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Speaking to Marca earlier this year, Endrick said: "Cristiano Ronaldo, a spectacular man, a phenomenon. I have to follow in his footsteps."
The Brazilian's reputation has so far replicated that of Neymar's past as he rose to superstar status at a young age.
The wonderkid has already gained a whopping 1.4 million followers on Instagram.
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His performances and goals have spread around the footballing world and he is now one of the most sought-after young players.
Which teams are interested?
With Endrick's stock rising, many of Europe's giants are lining up to sign the Brazilian.
Premier League sides Man United, Arsenal and Chelsea have all been mentioned in connection to the youngster.
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Barcelona and Real Madrid are also rumoured to be interested as they aim to make the first move to bring in the 16-year-old.
Also, Paris Saint-German and Bayern Munich are said to be monitoring his progress ahead of a possible future approach.
Encouragingly for these teams, reports suggest that his contract includes a release clause.
Real Madrid are the ones who appear to have won the race for his signature, though, with journalist Fabrizio Romano reporting they have reached an agreement.
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That is for £62m and he would not join until July 2024, when he would be 18.