PL clubs handed £500,000 boost after negotiating 'lucrative Ted Lasso deal'

Premier League clubs have been boosted by a £500,000 cash injection after the league negotiated a lucrative rights deal with hit television show Ted Lasso.

The Apple comedy series, which released its second season back in July, has been a hit on the California tech-giants' streaming site.

And the third season will enable the series to move up a league in the wake of a new licensing agreement with the Premier League.

According to a report from The Athletic, the £500,000 deal means that the show's producers can now use a host of Premier League archive footage, as well as club kits, badges and likenesses, to take the authenticity of the series up a level.

Jason Sudeikis stars as the main character in the AppleTV+ hit comedy, Ted Lasso

It's a move that will see fans of the show experience 'real football' when the next installment of the comedy is released.

Ted Lasso has developed into an international hit for AppleTV+.

The series is based on the story of a recently divorced club owner, who hires an incompetent coach deliberately to sabotage the team, AFC Richmond.

But the move, designed to get back at the owner's cheating ex-husband who is a Richmond fanatic, backfires as Lasso slowly wins the support of the public with his positive attitude and endearing character.

The show has been critically acclaimed and performed admirably at last month's EMMY awards.

Ted Lasso won the award for outstanding comedy series, whilst lead actor Jason Sudeikis won a performer award alongside co-stars Hannah Waddingham and Brett Goldstein.

The deal will see Premier League club badges, like the one worn by Manchester City boss Pep Guardiola, to appear in the series ( Image:

Michael Regan/Getty Images)

The report goes on to state that, despite being sceptical, Premier League bosses were won over by the show, with the majority becoming fans themselves.

By striking a licensing deal, it's hoped that the show's international appeal can help bring fresh eyes to the Premier League in an agreement that is thought to have 'broken new ground' between a sports competition and a TV show.

Sudeikis made headlines earlier this year when he s howed support for England trio Marcus Rashford, Jadon Sancho and Bukayo Saka at the premiere of Ted Lasso season two back in July.

Sudeikis wore a t-shirt with the names of the England stars who were racially abused after missing from the spot in England's penalty shootout defeat to Italy in the Euro 2020 final this past summer.

Sudeikis shows support for Marcus Rashford, Jadon Sancho and Bukayo Saka at the premiere of Ted Lesson season two ( Image:

Emma McIntyre/WireImage)

"They're the last three fellas, young fellas, that took the penalty kicks," explained Sudeikis when quizzed on his attire.

"They didn't turn out the way that certainly England would have hoped, certainly a lot of us here in the States would have, too, and people worldwide.

"They caught a lot of guff online, the three young black men, and our show is rooted in both despising things like bullying and racism and whatnot. But it is also rooted and takes place in London and England.

"So it was our way to use this big fancy premiere to spotlight them and let them know we got their back and how much we support them."