The 26-year-old was the Hammers' hero on Wednesday night as he scored the late winner in their 2-1 Europa Conference League final victory against Fiorentina.
His goal saw West Ham win their first trophy since their FA Cup triumph in 1980 and first European silverware since the Cup Winners Cup in 1965.
Bowen's performances have been a cause for fans to create a chant about him, one that references his partner Dani, who is also the daughter of actor and lifelong fan Danny Dyer.
Following the victory in Prague, supporters once again sang: "Bowen's on fire, and he's s******* Dani Dyer!"
It appears to have caught on with the West Ham star as he joined along with his supporters.
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In an Instagram story from Summer Godbold, Flynn Downes' partner, Bowen was filmed jumping up and down to the chant.
Summer captioned it 'I'm sorry Dani' alongside a crying emoji, with Dani adding it to her story and adding three laughing emojis.
Whilst Bowen was speaking in a post-match interview one fan ran onto the pitch and sung the song, but was batted away by the West Ham hero.
Hammers players also sung it in the changing room after their semi-final win against AZ Alkmaar, with captain Declan Rice loving it.
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Bowen bats away West Ham fan after he gatecrashes TV interview with Dani Dyer chant
Should he maintain such performances, Bowen's chant is likely to remain consistently sung amongst the fans.
The winner on Wednesday night was his fifth goal in the tournament this season, and ultimately the most important of the lot.
West Ham will now travel back to east London with silverware to show for their efforts despite a disappointing Premier League campaign.
Supporters are set to be loud and proud ahead of next season when they return to the Europa League.