Cole Palmer 'can't stop' players copying celebration as he seeks trademark

The Chelsea playmaker is planning to trademark his 'Cold Palmer' celebration as well as the nickname that comes with it.

However, an intellectual property lawyer has said 'mimicking' or 'paying homage' to the action can still continue.

Palmer's goals for Chelsea and England are regularly followed by the 22-year-old rubbing his arm to simulate a chill.

Intellectual property, data and contract lawyer Ben Milloy told Hawksbee & Jacobs on Friday: "We're probably used to sports stars protecting their names and their logos and that kind of thing.

"But it is possible to protect what's called a non-traditional trademark. And that's what Cole Palmer has done. He's sought to protect a gesture or a technical emotion mark.

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"But instead of filing a name or a logo, he's uploaded a short video of him performing the shiver celebration. And he has sought to protect it for a range of goods and services.

"And they are the typical merchandise that you'd expect. But as you say, it is quite wide ranging.

"You've actually got baking powder in there as one of them. And underwater vehicles. So it's an indication of what Cole Palmer might have in store."

Palmer has previously revealed he was inspired to do the celebration by Aston Villa's Morgan Rogers.

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He had spotted his former Manchester City teammate performing the routine before repeating it himself.

Rogers played alongside Palmer at youth level for both City and England earlier in their careers.

Milloy added: "I mean, I don't really see it as a complication. I had to think about this.

"I suppose it's possible because we're just talking about intellectual property rights and there are various intellectual property rights and they all have quite a sort of confined scope.

"So I suppose it's possible for Morgan Rogers to say that he has some kind of copyright.

"If he treats his goal celebration as a form of performance art as a sort of dramatic work then it may qualify for copyright protection. And that might give him some theoretical claim.

"But it seems there would be lots and lots of hurdles and it seems basically it would not be successful."

The popularity of Palmer's celebration has already seen it repeated across the world of sport.

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Darts player Rashad Sweeting pulled it out on stage at Alexandra Palace this week after hitting a 180 at the PDC World Darts Championship.

Such recreations by footballers and other athletes may not be prevented by Palmer's planned trademark, though.

Milloy explained: "What we're focused on really is Cole Palmer being able to stop people from using it off the football pitch in the commercial sphere, as it were.

"So he wouldn't be able to stop another player on the football pitch from mimicking the celebration or paying homage to it, whatever, because that's not in the commercial sphere.

"So trademarks are designed to protect their kind of outside interests, their merchandising, their licensing deals and that kind of thing."

Fans have already seen the celebration almost a dozen times so far this season.

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Palmer has scored 11 goals and added six assists for Chelsea in 16 Premier League appearances.

He will be hoping to continue his impressive form away to Everton on Sunday afternoon.