The Hammers are celebrating their Europa Conference League triumph with thousands of fans taking to the east London streets to congratulate their heroes.
After the bus parade route finished the West Ham players and staff were taken to Stratford Town Hall to continue their celebrations.
Rice was interviewed in front of the fans but used a naughty curse word on two separate occasions, prompting the BBC - who were broadcasting live coverage of the parade - to apologise.
He said: "I'm lost for words. You hear Billy Bonds, Bobby Moore and now to lift that trophy for this football club… it's not hit me yet to be honest but it is so f****** special. I'm lost for words it's just incredible."
The first apology was issued on the BBC, but clearly Rice didn't get the memo.
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Rice continued: "These are the best fans in the world for me. Two years in a row we've had European competitions, they travel all round the world to watch us, pre-season, Europe and to be honest I didn't expect this many people here tonight.
"But it is West Ham, we're f****** massive, ain't we?! Yeessss!"
More will follow.
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