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The biggest Women's European Championship in history, more than 500,000 tickets sold!

marca.com, 6 July 2022, 08:58
Through the 12th Woman campaign, Heineken seek the support of fans in a record-breaking tournament

Women's Euro 2022 is coming. Five years after the 2017 edition in Netherlands that saw the hosts crowned champions, the biggest International tournament on the continent is back.

The tournament was delayed by a year due to COVID-19, but now the Women's European Championship is kicking off in England and is set to break records.

"We can't wait to get the ball rolling," said Nadine Kessler, UEFA's head of women's football.

England and Austria will open the "biggest-ever Women's European Championship" at Old Trafford, as described by UEFA.

Expectations are high. The 71,300 tickets at the Theatre of Dreams are already sold out, which will be the biggest attendance for a match at this tournament, for the time being, far exceeding the 41,301 people who attended the Friends Arena in Solna (Sweden) for the 2013 final between Germany and Norway.

Record attendances in women's football

"It's just fantastic," said Kessler. "It shows how high our expectations are and what we want to achieve."

More than 500,000 tickets have already been sold for the tournament, and the final is already a sell-out with 90,000 tickets having been snapped up before a ball is kicked.

This summer will see a historic Women's Euros in terms of attendance and potential audiences, and Heineken are one of the sponsors.

And in its commitment to equality, it will seek the support of fans through the 12th Woman campaign to get fans, regardless of gender, to cheer on their national teams by being the 12th player - an expression usually associated with men that they want to make a more inclusive term.

They have already done this with the Fresher Football website, which provides answers to the most popular questions about the Women's Champions League.

Heineken's ambassadors - writer and comedian Ellie Taylor, former coaches players Harry Redknapp, Jermaine Jenas and Karen Carney and presenter AJ Odudu - will share the message across England.

"Women's football has grown enormously in the last 10-15 years and players like Lucy Bronze and Karen Carney have rightfully taken their places alongside some of the greats of the men's game," Jenas said.

"But the language attached to women's football has inherited male-focused terminology that we need to change."

"We know the country is behind us and will push us throughout the tournament by being the 12th player," Bronze told the Manchester Evening Standard.

The Women's European Championship is here, and it's going to be a lot of fun.

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