Allianz Parque Stadium

Allianz Parque, also known as Palestra Italia Arena, is a multipurpose stadium in Sao Paulo, Brazil, built to receive shows, concerts, corporate events, and especially football matches of Palmeiras, the site owner. The stadium has a capacity of 43,713 spectators.

The stadium has one of the most modern multipurpose spaces in the country, and its stadium meets all of FIFA's standards, accrediting it to receive the most relevant sports tournaments. With construction starting in 2010, and planning by Portuguese architect Tomas Taveira.

The new stadium was built by the company WTorre Properties/Arenas, belonging to WTorre Group, located on the same place of the old Palestra Italia Stadium, also popularly known as Parque Antarctica.

History

Background

Agreement

The transformation of the former Palestra Italia Stadium in arena is the result of an agreement signed between Palmeiras and the company WTorre Properties/Arenas, belonging to WTorre Group. WTorre will manage the site for 30 years, and Palmeiras will profit 100% with the ticket sales at football matches.

According to the agreement between Palmeiras and WTorre, all expenses for the use of the arena, such as water, electricity, security, cleaning, insurance, lawn maintenance, shall be borne by the entrepreneur.

WTorre will hire a specialized company to manage the complex, passing onto Palmeiras an increasing percentage of the revenue with sponsorships, box seats and shows amongst others, starting on the first day of the complex's operation. At the end of this 30-year period, Palmeiras will integrate the whole enterprise, putting an end to the deal with company.

Partnerships

On September 30, 2009, WTorre completed the partnership with Traffic Group for marketing properties of the arena, such as the naming rights, cabins, special chairs, restaurants, cafes and shops, among others. The sports media company will market the spaces used in sporting,

This page also has a version in other languages :  Альянс Парке (russian)