The Seasiders recorded their first victory of the month on Saturday against Wigan Athletic, whilst Albion kept their top-six ambitions alive with a rare away win at Stoke City.
Match preview
Following a worrying run of four-successive defeats, Blackpool returned to winning ways at Bloomfield Road last time out, with a second-minute Jerry Yates goal securing a much-needed maximum for the hosts.
Stephen Dobbie has been handed the managerial job on an interim basis after the departure of veteran boss Mick McCarthy from the Seasiders hotseat, and the 40-year-old has a mammoth task in keeping his side in the division.
Blackpool currently sit 23rd in the Championship standings, four points behind Cardiff City in 21st, although the Bluebirds from Wales have played a game fewer - a crucial detail at this stage of the campaign.
All four of the Tangarines' wins in 2023 have come at their Bloomfield Road home, including some very notable successes such as the 4-1 FA Cup win over Nottingham Forest and the 6-1 demolition of Gareth Ainsworth's Queens Park Rangers in March.
Dobbie's men have the joint-worst defensive record in the division - alongside the aforementioned R's - having conceded 67 goals in 42 matches, managing just nine clean sheets all season.
West Brom recorded their first away win since January on Saturday afternoon at the bet365 Stadium against a Stoke side who have little to play for in the remainder of the season.
Albion supporters would have been preparing for another sombre trip back to the Black Country after Jacob Brown put the Potters ahead in the first half, however an unlikely brace from midfielder Jayson Molumby earned the visitors a vital win.
Carlos Corberan's men are now 11th in the second-tier standings with 60 points collected, just three points behind sixth-placed Blackburn Rovers with five matches left to play.
Despite the relative proximity of the playoffs to Albion in terms of points, there are four teams ahead of West Brom in the playoff-chasing pack, meaning it is likely the West Midlands club will need to string a lot of wins together in order to reach the top six.
The Baggies have failed to win at Bloomfield Road in their last three visits, with the two clubs having played each other in the Championship, the FA Cup and the Premier League over the past 12 years.
Blackpool Championship form:
W
L
L
L
L
W
West Bromwich Albion Championship form:
W
D
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L
D
W
Team News
Blackpool continue to be light in the centre-back department as their fight to avoid the drop intensifies, with defensive duo Charlie Goode and Marvin Ekpiteta both sidelined with hamstring injuries.
Shayne Lavery and Gary Madine are amongst the attacking options out of action for Dobbie's charges, meaning it will be the duty of Yates to fire the Seasiders to victory in this one.
West Brom's celebrations of their first away win in months were overshadowed by the Achilles injury suffered by forward Daryl Dike, with manager Corberan expecting the American to be sidelined for a number of months.
Dike joins Grady Diangana and Dara O'shea in being key first-team players who look set to miss the remainder of the campaign - Albion's playoff charge could easily run out of steam within the next week.
Brandon Thomas-Asante will retain his place in the starting XI as attacking options for the visitors continue to diminish - the ex-Salford City man is a tireless worker at the head of the Albion side.
Blackpool possible starting lineup:
Grimshaw; Lyons, Nelson, Thorniley, Husband; Bowler, Fiorini, Anderson; Poveda, Yates, Rogers
West Bromwich Albion possible starting lineup:
Palmer; Furlong, Ajayi, Pieters, Townsend; Molumby, Chalobah, Wallace, Swift, Grant; Thomas-Asante
We say: Blackpool 0-0 West Bromwich Albion
Blackpool will be buoyed after their win over relegation rivals Wigan on Saturday, but now face a higher level of opposition in the form of West Brom despite their injury crisis of late.