Norwich reveal new badge as oldest PL crest gets rebrand fans will love - unlike Leeds

The design of the updated Canaries' badge, which will begin to be used in June 2022, has been overseen by both those on the business side at Carrow Road and Norwich supporters.

They are the latest Premier League club to modernise their badge and fans will love the new look (take note, Leeds) which is in keeping with the club's historic design - the oldest existing badge in the Premier League.

Norwich spent two years redesigning their classic logo, using the same company that led the recent rebrands of top flight clubs Tottenham, Man City and Wolves.

You'd be forgiven for thinking not a lot has changed. Although the whole badge has been given a design overhaul, the new look has only made subtle alterations, with the overall look of the crest largely remaining the same.

Mostly, things have been simplified and digitally optimised - including moving the football to a central position and perfecting the geometry of the bird, castle and lion.

And, while it loses some of its old-school charm, it's a big improvement visually.

A statement from the club, which was posted on the Canaries' website on Tuesday afternoon, explained the board's decision to introduce the new branding.

The announcement read: "The club has recently undergone a review of its brand, which confirmed a number of technical challenges and accessibility issues centred around the main club crest. There were also inconsistencies with the versions of crests used, with different iterations around our own stadium and incorrect crests easily accessible online.

"The new crest features a redesigned lion, castle and canary, each of which have been redrawn to overcome the technical issues found. By simplifying the elements and removing a lot of the unnecessary detail, the crest now renders strongly in both small and large scale.

"The black keyline around the crest has also been removed, with the balance improved by positioning the ball in the centre of the crest."

Within the statement, Norwich's Commercial Director Sam Jeffery said: "This is a huge moment in the history of Norwich City Football Club and a real statement of intent for the future. For the first time in 50 years the club will adopt a newly evolved crest, fit for digital purpose, iconic and most importantly accessible for all."

Some supporters have remarked that the new design is lacking definition, though, suggesting that the black outline of the entire badge should return.

Of course, there's still time to make more subtle changes, and there's every chance some suggestions could be heard… especially following the recent disastrous attempts from rivals clubs.

Following Norwich's reveal, thoughts have naturally gone back to previously failed attempts to modernise club crests - most notably Leeds.

Everton are another club whose redesign was so poorly received by fans that they felt forced to redesign the redesign.

The minimalist crest only lasted a year, with their current crest done at the second attempt after a garish new-look was slammed by angry supporters.

But none was more spectacular a failure than Leeds, who caused outrage when they announced plans to replace their iconic - albeit quite busy - badge with a new one that was said to have been a tribute to their fans on the club's centenary.

However, supporters were left fuming at the soulless design that got rid of every aspect of the Yorkshire club's iconography, including the Yorkshire rose and the year the club's formed.

A host of fan designs were then posted around social media, that all looked much better than the club's actual design.

And, after just a few days - which even saw a club chief join talkSPORT on air in an attempt at defending the new logo - Leeds decided to shelve the plans.

The Elland Road outfit announced their intentions to go back to the drawing board and come up with another design, this time with the input of supporters, but that was back in 2018 and we're still yet to hear any more.

Maybe now they can take a nod from Norwich's classy effort, which will no doubt have pleased the Carrow Road faithful that no major changes were made.

And if some don't like it, just remember it could have been much worse…