JD Sports & Sports Direct launch star-studded Christmas ads, but which is best?

JD Sports' two-minute ad features England internationals including Liverpool's Trent Alexander-Arnold, Manchester United's Jadon Sancho and Leeds United's Kalvin Phillips.

Crystal Palace's England Under 21 international Ebere Eze and Arsenal and England women's Leah Williamson also make an appearance.

The brand also ventured out to non Premier League talent as Borussia Dortmund's high-flying ace Jude Bellingham is seen getting into a black cab whilst nodding to the protagonist as he strolls down the high street.

Maya Jama, Michael Dapaah and Aitch are among the several other recognisable names in the ad, which shows a high street reimagined with 'JD Christmas Magic' - JD Sports really splashed the cash!

And rivals Sports Direct left no shortage of fighting for 'best advertising' having spent £6 Million on the campaign which featured West Ham's Declan Rice, Chelsea's Mason Mount and Manchester City's number 10 Jack Grealish.

Titled as the fitting 'Go All Out This Christmas' campaign, it's fair to say that Sports Direct certainly did go all out.

Everton goalie Jordan Pickford also joined his fellow England teammates in a snowball fight between other athletes including tennis marvel Emma Raducanu, gold medallist Jessica Ennis-Hill and rugby professional Maro Itoje.

Oh and let's not forget grime artist Big Narstie's cameo!

Well, which one of the two sporting brands advertising skills is favourite?

Fans took to Twitter to express their opinions; one JD sports fan applauded the advertising agency…

Whereas another claimed the Sports Direct ad is the best one this year..even better than John Lewis' campaign…