Wolves have announced a multi-season kit deal with Castore as the sportswear brand moves into the Premier League for the first time.
The Molineux club have agreed a club-record apparel deal to team up with the British label which also manufacturers kits for Rangers and has partnerships with Sir Andy Murray, McLaren and Owen Farrell.
A full training range will be released in July this year before the unveiling of Wolves ' first Castore-made home kit later that month.
Wolves signed a four-year deal with Adidas in 2018 and it appears their partnership with the German manufacturer has ended prematurely to facilitate the switch.
Castore was founded in 2015 and co-founder Tom Beahon says his Liverpool-based brand were keen to join forces with Wolves due to their European ambitions.
"We were very clear when we made the decision to enter the football market that we would only partner with clubs who had ambitions to compete at European level - it was clear from the very beginning that everyone at Wolves, from the ownership down, are wholly committed to that goal which is perfectly aligned with Castore's own ambitions of challenging the existing sportswear market incumbents," he said.
"Both Castore and Wolves are extremely innovative and this partnership represents that ethos. We are delighted to be part of the Wolves pack and look forward to developing world class products for the team and fans in the years ahead."
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Meanwhile, Wolves general manager for commercial operations Vinny Clark appeared to aim a dig at Adidas for using the same kit templates across many teams they sponsor in the Premier League.
He said: "Range and assortment of product is vitally important to us. We know our fans get frustrated when other clubs have the same kit silhouette, goalkeeper kit or training product as us, or if we can't offer ladies sizing on replica product to our many women fans.
"These are consistent themes we wanted to address moving forward, and this partnership with Castore enables us to make significant improvements in our offering.
"Like Europe's top clubs, we also want to give people access to our authentic pro garments, and a range of kit and training products in the same specification that our players wear, manufactured by Castore, will be available, which further strengthens our offering.
"We're absolutely delighted to welcome Castore into the pack and I see an exciting journey ahead for the partnership."