Messi has launched a new clothing line with fashion brand SikSilk which includes 57 piece collections consisting of tees, hoodies and shirts, all taking inspiration from Messi's iconic brand.
The Argentine started his own clothing venture, 'The Messi Brand' in 2016 to inspire his audience on and off the field with cool and classical sense of fashion and the company has been on a continuous growth.
And now, Messi has expanded his line and collaborated with SikSilk, a company that was founded by three school friends, Baz Gill, David Thompson and Sam Kay from Scarborough, in North Yorkshire.
SikSilk went from producing baseball caps and T-shirts to working with sports stars starting with Barcelona's right-back Dani Alves and now footballing legend, Messi - winning!
"It's a dream turned into reality", says SikSilk owner David Thompson.
"We noticed Lionel Messi organically wearing the SikSilk brand across press and social.
"We decided to make the approach to his team to see if we could do something together, and the collection was born."
The Paris Saint-Germain ace had taken a liking to the SikSilk range and even got his former Barcelona team-mates, Arturo Vidal and Arthur Melo rocking the attire which Baz described as "it was a massive pinch me moment".
Speaking on the collaboration, Messi said: "The SikSilk culture is that of family, something that I hold close.
"The Messi x SikSilk collection has been a combined team effort over a three-year period with my sister working closely with the SikSilk design team.
"I couldn't be happier at how the product has turned out and know both SikSilk and my followers will love the co-branded range."
Ecstatic with the collaboration, Thompson said: "Messi truly is the greatest of all time.
"Working with the Messi team has emphasised how world- class his brand is in every way.
"We're delighted with how the collection has turned out and know it's going to be loved by the SikSilk consumer."
The full Messi x SikSilk collection can be found at www.siksilk.com