Danny Mills committed an astonishing on-air blunder as he made his X-rated thoughts on Manchester United abundantly clear for unsuspecting viewers up and down the country.
The former England right-back was engaged in a discussion about the Red Devils with Middlesbrough centre-back Sol Bamba and presenter Peter Graves when he labelled Ole Gunnar Solskjaer 's side "s***".
Mills believed Sky Sports had cut to an advert break when Graves calmly sat back in his chair and said: "Great chat lads there, well done, that was really, really interesting.
"I could have listened to you two chat all day about the tactics and so on."
At this point, the ex- Leeds United and Manchester City star cut in to declare: "Basically, United are just s***!"
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Danny Mills (right) left Sol Bamba (left) and Peter Graves (centre) in stitches
Mills' outburst prompted Bamba and Graves to burst out laughing, with none of the trio aware of what had just been broadcast live.
The producer eventually cut away to an advert break, but not until after the 44-year-old was heard backing up his point by saying: "But they are!"
Recorded footage of the remarkable gaffe was quickly shared on social media, leaving fans in no doubt about Mills' opinion of his former rivals.
He had been engaged in a detailed debate over the situation at Old Trafford following United's humbling 5-0 defeat by Liverpool on Sunday.
Naby Keita and Diogo Jota scored early goals for the Reds before Mohamed Salah struck three times to claim the match ball, marking the first time a visiting player has scored a Premier League hat-trick away to United.
Mills is clearly among those who believe drastic changes are required to turn the club around, although manager Solskjaer has been handed three games to fix the situation.
It appears his on-air slip was broadcast on the Sky Sports Premier League channel after an advert break was in progress on Sky Sports News.
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An apology for the foul language was issued when the advert breaks concluded.
Meanwhile, Solskjaer will lead his side to Tottenham Hotspur on Saturday for a must-win Premier League clash before two more tricky tests ahead of the November international break.
The Red Devils travel to Italian club Atalanta in the Champions League before hosting local rivals Manchester City the following weekend.
If Solskjaer is unable to reverse United's form, the club's preferred option would be to prise Mauricio Pochettino from Paris Saint-Germain, although Antonio Conte is a more-realistic managerial target.